ICD reopens in January. I’m rebuilding the shelves first.
Build a one-of-one business, one Sunday at a time
Join creative entrepreneurs and ambitious learners exploring Expertise Economics—how systems, storytelling, and intentional business design turn expertise into equity.
⌀ Proof, not polish.
INFO CREATOR DEPT
The Internet doesn’t need more newsletters.
It needs fewer ideas done properly.
Info Creator Dept is the longform research arm of 3 Seats Studio —
where creative entrepreneurs study how expertise becomes equity, not just content.
Right now, ICD is closed for publishing.
Not because the work stopped.
Because the system is being rebuilt.
What this is (when it’s open)
Each issue is a deep file — not a trend take.
We study:
Expertise economics (how knowledge compounds into assets)
Flagship products and ecosystem design
Language, proof, rituals, and leverage
Cult brands, creator casefiles, and defensible positioning
How to stop renting attention and start owning infrastructure
No hacks.
No motivational filler.
No “creator tips.”
Just thinking you can reuse for years.
Why it’s paused
ICD isn’t a content engine.
It’s a canon.
And canons need structure.
I’m currently:
tightening the thesis (Equity from Expertise)
rebuilding the entry points (TRI, Make It Work, Blacksmith)
cleaning the archive so each issue actually compounds
Publishing before that would be noise.
So ICD reopens in January — sharper, heavier, and worth the wait.
What you can do now
If this kind of work is your speed, you can still raise your hand.
Joining now means:
you’ll be first to receive new issues when ICD reopens
you’ll get early access to select research notes and tools
you won’t miss the “start here” moment when the canon resumes
No spam.
No launch circus.
Just signal.