CREATIVE R&D.
Minus the 17 open tabs.
One Sunday memo worth taking into Monday.
Best served with coffee, before everyone develops a very strong opinion.
We gather far more than we publish.
Every Sunday morning, I/KATEGORI compresses a week of category science, strategy, buyer behaviour, brand and creative decisions, commercial consequences, and useful ideas from elsewhere into one short memo and one better question.
Written for founders and Heads of Brand making costly next-stage decisions—and the strategists and designers who help shape them.
Sunday Only. Editorial by design. No hacks. No noise.