An About Page is the second most visited page on any website. Be it a personal brand, a startup, an eLearning platform, a product-based company, or a coaching service… this never changes that 51% of your visitors go to your about page after they have been through your homepage. 

This spectacular about page belongs to Wellness Nutrition – a health and wellness startup that focuses on products made from natural ingredients since 2019.

Their about page uses some very clever design and copy choices that I absolutely love. 

For instance, the rule of thirds, mentioning a higher mission, speaking directly to the consumer. 

Their page also uses a social proof section with publicly mention sources.

And to top it all off ends with a CTA to their product categories. This makes the buyers journey much easier since they don’t have to go back in the shop and search for their preferred category of product.

I’ve analyzed this incredible copy down and broken it into 6 segments. (I’ve also left in some personal favorites and improvements in the end.)

Sample Type

About Page


Health Supplements


Copy Breakdown