8 Easy steps to Transform Your LinkedIn “About” Section into an Awesome Lead Gen Machine

Most LinkedIn About sections suck.

All they do is talk about themselves, their positions, and their Life achievements. How do you Transform LinkedIn into a Lead Gen machine?

So, to Transform LinkedIn “About” section into a Lead Gen machine you must turn the perspective away from YOU (the profile owner) and toward the reader

• It builds a better relationship with the reader
• It hooks the right kind of people
• It increases the chances of monetization

Your about section is the 3rd most prime real estate on your LinkedIn profile.

You can use it to

• Get you leads for your business
• Add Personality to your Personal Brand
• Help you build a community with like-minded people

I’ll use my own About section as an example to break the whole framework down into actionable steps.

Let’s go!

8 steps to Transform LinkedIn About section into Lead Gen Machine

Step 1: Hook the Target Audience

Mentioning your Target Audience and your Service related pain points right off the bat attracts the right kind of clients to your profile.

• Someone who is already searching for what you are offering.
• Someone who knows the value of what you are providing
• Someone who will benefit from your service.

This is important so that the Leads you attract are of the right demographic if not the exact ICP.

Step 2: Credibility + pain points

The mistake most people make is adding in every single achievement they have made.

NO

You only add the credibility that is necessary to your current offer by relating it to your past work experiences.

Step 3: “The benefit of solving problems”

Show your target what they are missing out on

This could be

• Statistics
• shifts in the industry
• Trends of the decade
• The gold pot that is just waiting for them 🙂

Step 4: Paint a Desirable Future for your Prospect

Now use the FOMO you just created to paint an ideal future for your audience

Be as detailed with the description as possible.

This is a time to use one of the top 2 desirable things for a person:

• Save Time
• Save Money

This section is one of the keys Transform LinkedIn “About” into a Lead Gen machine.

Step 5: Show them a glimmer of hope

As you have painted them a desirable future…

It is time to show them a glimmer o hope, or rather what can get them closer to their desired outcome with all the benefits

And add another pain point at the end about what is stopping them from getting their desired outcome.

Step 6: Explain your offers and your credibility to your Lead

Guide your reader on how you can help them achieve their desired outcome. Don’t make them think about how you can help.

Mention your Main offers or simply talk about what topics you talk about to help your audience.

Remember: You want to be a guide to their hero and not a Preacher.

Step 7: Add a CTA to Turn Prospect into a Lead

Remember I said you want to be a guide…

You want to guide them through the checkout process too. Tell them exactly what you would like them to do.

If you don’t tell them to act, they won’t. This section is what transforms your LinkedIn about section into a Lead Gen Machine because it tells people what they need to do next.

I add in a choice to not sound preachy, but you can easily just ask them to take the final step here.

Step 8: Explain any additional offers

Finally, you can mention other stuff like — 

• Digital Products,
• Newsletters,
• Other Channels,
• Blogs,
• Memberships

Just as an extra parting gift to your reader.

TL;DR

• Hook the Target Audience
• Credibility + pain points
• “The benefit of solving problems”
• Paint a Desirable Future
• Show them a glimmer of hope
• Explain your offers and your credibility
• Add a CTA
• Explain any additional offers

Your LinkedIn profile has the greatest capacity to get monetized. It is your job to do it justice and optimize it for the right kind of attention… not to toot your own horn in a way that makes you look needy.

Be helpful and show the reader what benefits they can have if they follow you or work with you.

That’s how you turn your LinkedIn about section into a Lead Ged Machine for your business.