START HERE
Pick Your Door
If you’re new, don’t wander.
Wandering is how the Template Hydra eats good builders.
Choose the door that matches your problem.
You’ll get a map, not motivation.
Doors are irreversible.
(Just kidding. Mostly.)
DOOR 1 — “I just want to read.”
Enter the Canon
Short briefs or deep essays—choose your depth.
Five per month.
Because brains are finite.
DOOR 2 — “I want a human to look.”
Private Workshop
If you want one decisive asset forged fast (and someone to QA your first implementation steps), this is the shortest path.
Action:
→ ⌀ Escape Sameness: The Blacksmith Session (waitlist)
Five per month.
Because brains are finite.
Door 3 — “I’m being mistaken.”
Stop Being Compared
If your work is good but the market groups you with “people like you,” start here.
Action:
→ Differentiation Triangulator (TRI)
Find 2 defendable wedges + 1 “Why now” line in 20–30 minutes.
If you can’t name the 3 rivals you lose to…
you’re not in a category. You’re in denial.
