Yelo! - I'm Sudhanshu.

I help creator educators get unstuck & generate higher returns on expertise.

Nerdy. Philomath. Aspiring Warlock,

Imagine if Yoda was an introvert, 6 ft. tall and loved to write in complete sentences. That’s me in a nutshell. As for the more serious “bits” of my journey… here’s the condensed version

The Short of it

Who: Sudhanshu Pai, Ex. Content Writer 

What: I obsess over building knowledge businesses in my newsletter and helping creator educators build high-ticket info products and offer ecosystems.

As for the Why… you better read the story below.

My Story

In 2023, I was at my lowest point.

Burned out after five years of freelancing, struggling with poor mental health, and facing what felt like endless failure.

It wasn’t just needing a break—it felt like my self-confidence had crumbled entirely.

I convinced myself to quit, believing I had nothing left to offer.

Then, on a random day, while mindlessly scrolling through social media, I saw a tweet from someone needing help. Without overthinking,

I replied—figuring, what do I have to lose?

I helped that creator gain clarity on a product they had been stuck on for four years. And in that moment, I felt a spark of something I hadn’t felt in a long time.

That spark grew.

Soon, I helped a $100K creator find a high-ticket offer, and their feedback opened my eyes to what was possible: “You have something here.”

That’s when I realized I could build a business around what I loved most—knowledge.

I’m not doing this with endless resources or a huge team.

Just my space, my mind, and a deep desire to help others turn their expertise into something bigger.

This isn’t about rapid success or overnight results—it’s about building slowly and with purpose, in line with my values.

That’s why The INFO CREATOR Dept. was born.

For those who feel stuck, who want to turn their knowledge into something greater, and build meaningful, intentional relationships—this is your story too.

Every great empire starts with a blueprint. Let me help you design yours.