The Expertise Compounding Model (ECM)
You were sold ‘personal branding’ as liberation. What you got was a self-made cage—gold-plated bars forged from hot takes and hollow virality. Let’s autopsy the lie: The creator economy didn’t break you. It hijacked you. You boarded this train promising first-class tickets to autonomy. Instead, you’re shoveling coal into an engine that runs on: ☞…