Most info creator businesses begin with a simple consulting offer (or at least they should), but they are not… scalable creator offers. They feel scalable. Until you’re drowning in Zoom calls, juggling Stripe invoices like flaming torches, and tweaking Notion proposals at 1 AM like a caffeinated dungeon goblin. At some point, it hits you:…
The scale of people making info products mistakes is INSANE. Not like “oops, typo on the checkout page” insane. More like let’s build an entire online business on vibes and 6 Canva slides, insane. It just so happens that info products are the gateway drug of the creator economy. Cohorts. Courses. $99 eBooks. Welcome to…
The creator economy promised we could monetize expertise & knowledge—but most of us accidentally turned it into content debt. You sell your ideas.You make income.And yet… nothing feels liquid. I kept asking myself:If I’m generating revenue… why does it still feel like I’m broke? Because here’s the thing—skills get monetized fast.But knowledge, the actual long-term…
Selling online courses was supposed to be the creator’s dream. Launch once. Sit back. Print cash while watching Notion dashboards populate themselves. But I’ve been lurking deep in the belly of the beast lately—working behind the scenes with course creators, high-ticket educators, newsletter nerds, and burned-out digital therapists. And here’s what I found: Selling more…
There has always been a crisis of creators who want to build a business trading time for content. And weirdly, most don’t even know they’re in one. Somewhere between GaryVee hustle culture and “just post valuable stuff,” we turned into factory workers wearing algorithm-approved aprons, clocking in to post, hoping the feed gods bless us…
Social media is a needy little monster. It rewards consistency but punishes dependency. So how do you hope to build a sustainable creator business without it running you on adrenaline, dopamine, and algorithmic anxiety?? Because I’ve been there.Posting every day like my life depended on it.(Which… it kinda did.) But somewhere between burnout and creative…
Everyone keeps yelling, “Treat your creator work like a business!” But I think that’s a deeply unserious take. A creator business is not a “business”. It’s a creator economy leverage machine in disguise. But somewhere between “monetizing your knowledge” and “build a content funnel,” we swallowed a myth: that creators are entrepreneurs, and content is…
Why do most creator educators have more in common with Uber drivers than they do with actual business owners? Because they haven’t accepted the Content-to-IA shift. That’s not an insult—it’s just an unfortunate reality. Because if your income depends on how much you post, congrats, you’ve accidentally built a gig job for algorithms. (And yes,…
