Scaling Meaning in a Post-Course World

“Somewhere between funnels and freedom, coaching quietly became collateral damage.” Once upon a time, coaching was sacred. It was adaptive feedback. Real-time psychological nudges. Human-to-human transformation. Fast-forward: we traded depth for PDFs, play buttons, and “scale.” Coaching didn’t vanish—it got vended. We bottled it into templated modules. And ironically, in the rush to build courses,…

How Buyer Psychology Warps Value in the Creator Economy

What if I told you: a product priced at $999 is often worth $29… but feels like $3,000? That’s not a punchline—it’s the operating system of the modern info economy. And YES, building an info product is theoretically easy but… Somewhere between Stripe checkout buttons and those “Only 3 spots left” countdown timers, value stopped…

Expertise isn’t a product – its a portfolio

You’re smart, but still broke. Why? You’ve got the knowledge. You did the work.But your business still runs on your presence. Your content. Your cortisol. You don’t have a content problem.You’ve got an Expert Economics problem. Because the industry taught you to sell courses like T-shirts…Not to treat your expertise like capital. I’ve lived it.Burnt…

The 1 Reasons Your Genius Offers Isn’t Selling

You’ve probably experienced it: you launch something smart, sharp, maybe even “revolutionary”… and crickets. Meanwhile, someone with a Canva slideshow about “mindset” just made six figures. Welcome to the Builder-Buyer Gap—where your insight becomes your enemy, and your brilliance builds a bridge to nowhere. I’ve lived this. I’ve built dead ends disguised as funnels. I’ve…

Do you make Effective or Efficient Info Product?

I once built the cleanest, most systemized product of my life. Click flows? Sexy. Zapier? Humming. Notion dashboard? Sharper than a Japanese knife ad. Launch? Smooth. Sales? Flatlined. Transformation? Nonexistent. Audience reaction? A collective shrug. That was 2021, when I still thought efficiency meant success. It felt like I had built a machine, but forgot…

Info Design: How to architect your info products

I’ve learned this the stupid way—You can build a product people need and still watch it die in their inbox like a lonely Google Doc. And even though I oversimplified making info products in the Info Product 101 guide, messy content isn’t quirky—it’s conversion cancer. I learned this during my sabbatical, when I dissected dozens…

Scarcity tactics to make your Info product compelling

Digital products suffer from an illusion of endless supply, which annihilates urgency, sabotages momentum, and flattens conversions. When I took a sabbatical after burning out from launching too many mediocre things, I started helping other creators behind the scenes. Same story. Same pain. They were smart. Their products were valuable. But no one was buying….