How to transform your LinkedIn about section into a Lead Gen Machine

8 Easy steps to Transform Your LinkedIn “About” Section into an Awesome Lead Gen Machine

Most LinkedIn About sections suck.

All they do is talk about themselves, their positions, and their Life achievements. How do you Transform LinkedIn into a Lead Gen machine?

So, to Transform LinkedIn “About” section into a Lead Gen machine you must turn the perspective away from YOU (the profile owner) and toward the reader

  • It builds a better relationship with the reader
  • It hooks the right kind of people
  • It increases the chances of monetization

Your about section is the 3rd most prime real estate on your LinkedIn profile.

You can use it to

  • Get you leads for your business
  • Add Personality to your Personal Brand
  • Help you build a community with like-minded people

I’ll use my own About section as an example to break the whole framework down into actionable steps.

Let’s go!

8 steps to Transform LinkedIn About section into Lead Gen Machine

Step 1: Hook the Target Audience

8 simple steps to Transform your LinkedIn About Section into a Lead Gen Machine - Step 1: Hook the Target Audience

Mentioning your Target Audience and your Service related pain points right off the bat attracts the right kind of clients to your profile.

  • Someone who is already searching for what you are offering.
  • Someone who knows the value of what you are providing
  • Someone who will benefit from your service.

This is important so that the Leads you attract are of the right demographic if not the exact ICP.

Step 2: Credibility + pain points

8 simple steps to Transform your LinkedIn About Section into a Lead Gen Machine - Step 2: Credibility + pain points

The mistake most people make is adding in every single achievement they have made.


You only add the credibility that is necessary to your current offer by relating it to your past work experiences.

Step 3: “The benefit of solving problems”

Step 3: The benefit of solving the problem

Show your target what they are missing out on

This could be

  • Statistics
  • shifts in the industry
  • Trends of the decade
  • The gold pot that is just waiting for them 🙂

Step 4: Paint a Desirable Future for your Prospect

8 simple steps to Transform your LinkedIn About Section into a Lead Gen Machine - Step 4: Paint a Desirable future

Now use the FOMO you just created to paint an ideal future for your audience

Be as detailed with the description as possible.

This is a time to use one of the top 2 desirable things for a person:

  • Save Time
  • Save Money

This section is one of the keys Transform LinkedIn “About” into a Lead Gen machine.

Step 5: Show them a glimmer of hope

Step 5: Show them a glimmer of hope

As you have painted them a desirable future…

It is time to show them a glimmer o hope, or rather what can get them closer to their desired outcome with all the benefits

And add another pain point at the end about what is stopping them from getting their desired outcome.

Step 6: Explain your offers and your credibility to your Lead

8 simple steps to Transform your LinkedIn About Section into a Lead Gen machine - Step 6: Explain your offer and credibiltiy

Guide your reader on how you can help them achieve their desired outcome. Don’t make them think about how you can help.

Mention your Main offers or simply talk about what topics you talk about to help your audience.

Remember: You want to be a guide to their hero and not a Preacher.

Step 7: Add a CTA to Turn Prospect into a Lead

8 simple steps to Transform your LinkedIn About Section Into a Lead Gen Machine - Step 7: Add a CTA

Remember I said you want to be a guide…

You want to guide them through the checkout process too. Tell them exactly what you would like them to do.

If you don’t tell them to act, they won’t. This section is what transforms your LinkedIn about section into a Lead Gen Machine because it tells people what they need to do next.

I add in a choice to not sound preachy, but you can easily just ask them to take the final step here.

Step 8: Explain any additional offers

Step 8: Explain any Additional Offers

Finally, you can mention other stuff like — 

  • Digital Products,
  • Newsletters,
  • Other Channels,
  • Blogs,
  • Memberships

Just as an extra parting gift to your reader.


  • Hook the Target Audience
  • Credibility + pain points
  • “The benefit of solving problems”
  • Paint a Desirable Future
  • Show them a glimmer of hope
  • Explain your offers and your credibility
  • Add a CTA
  • Explain any additional offers

Your LinkedIn profile has the greatest capacity to get monetized. It is your job to do it justice and optimize it for the right kind of attention… not to toot your own horn in a way that makes you look needy.

Be helpful and show the reader what benefits they can have if they follow you or work with you.

That’s how you turn your LinkedIn about section into a Lead Ged Machine for your business.

What is the purpose of a Blog

What is the Purpose of a Blog? and Do You Need One? (Insider’s secrets)

I have written over 130 blogs in the past 1 year alone, but why?

What did I get out of doing that? What is the purpose of blogging?

Well, for starters, I earned my keep and eased some burden from life. 

But what big challenge did I solve by writing words on a document and submitting it to people or doing the same for myself for you to see?

Well, you see, the one real and higher purpose of what I do is, I believe I’m helping people by sharing my experience and knowledge with the people.

It does something more than that too. It helps me help people who would need my skills in any shape or form… be it writing or strategy.

However, what could it mean for you or your brand?

You need to figure it out before you can start a blog of your own if you choose to do so.

And that’s exactly what I’ll address in a short while.

But before e get into the crux of the whole “purpose” conversation, I have a few questions for you.

Answer these questions real quick.

  1. Do you think there’s an idea stuck in your head?
  2. Is there something that you are trying to understand but can’t?
  3. Is there a brilliant business idea that can potentially build you an Empire?

If you answered YES to any of the 3 questions, you’ll benefit from what we are about to discuss.

You see, all these questions need one thing and that is clarity of thought.

You need to think in a clear and concise manner, so you can solve the challenge efficiently.

As they say, 

If you can write down the problem clearly, it is half solved

– Kidlin’s law

And it just so happens that writing is the time-tested method that will help you clarify your thoughts for you, and the people to see.

That is why even Ph.D. holders are asked to write a thesis about their research.

This means, your ability to articulate your thoughts into words will be your greatest asset for your entire life.


But what does this have to do with the purpose of blogging?

I’ll show you what it means.

Who would win A or B?

Just take a moment, grab a pen and paper and hop on the TRAIN OF THOUGHTS with me.

Let’s say there are 2 people A and B

Both of them have some pretty life-altering products. It could make them a millionaire.

Person A goes out and says I have something that can make you the best human being on the planet, all you have to do is pay me a million dollars and I’ll tell it to you.

While Person B goes out and makes pieces of content that solve the part of the challenge for free. He educates people about why his product can take care of your issues to its fullest and what people who used the product say about it. But he also adds a bit of spice by stating what would happen if the challenge is not taken care of.

Who would sell more? Did you do some reasoning on paper to figure it out?

The Purpose of Blogging in Action

The correct answer to the above scenario is Person B


It’s because of how he presented his offer: 

  1. It gives them a glimpse of what he is offering (free value)
  2. He shows them how his product works and some proof to go with it
  3. He gives them a scene where his product doesn’t exist and the challenge got out of hand.

While all Person A did was tell people he had something to offer.

You see Person B was able to articulate what the challenge is, what causes it, some free advice to solve it, and what would happen in a world where his product did not exist.

Even if you do this over a video, you will still need to not down-pointers to hit and convince someone to buy from you.

Now think the same thing but on a much larger scale, a company or a brand scale.

Then the entire responsibility falls on the shoulders of someone who understands the product and can articulate it for people to understand. 

This is where blogging comes into the picture. 

Blogs are an integral part of Google search algorithms. And to be honest, blogging makes up a big chunk of the internet.

Also, it feels cool that someone can type your name online and they find you and learn you can solve a challenge for them.

The purpose of blogging is to make you searchable for the entire world.

What is the Real Purpose of Blogging?

So in the grand scheme of things, the purpose of blogging is to educate people and make your website more engaging. This will also mean teaching them about your products and services and other relevant topics in your industry.

In fact, studies show that 

  1. Blogging leads to 55% more website visits – Click here to read.
  2. Businesses with blogs show 126% more lead growth – Click here to read.
  3. 65% of content marketers say blogging is the most used format – Click here to read.

Blogging aims to get you organic leads, now it would take some time, but wouldn’t it be worth building a community of people who would come back again and again?

And even if you are not a business owner, blogging will still help you build an audience.

You can become a go-to guy for people to solve a specific challenge.

How do you make your words sell for you?

This question has no correct answer. 

But people throughout history have done it at a much larger and more successful scale.

Your blog should have these 3 things as a non-negotiable. So choose your words wisely.

Because if you don’t, things can go south really fast, and I mean almost opposite to your desired outcome.

As Joyce Meyer said:

Words are containers for power, you choose what kind of power they carry.

-Joyce Meyer

The purpose of a blog is to articulate what you can do for others. That is all there is to it.

On that note, here are some things you should avoid

The only thing I would advise against is blogging if you are not a great writer. Because the internet is savage and it will hurt you.

So if you are willing, practice your messaging skills. Or hire someone who will do it for you.

Because it is better to leave things in the hands of a professional right? You can do the manufacturing, while they will crank out blogs to send out your thoughts to the public.

I didn’t choose to Blog, Blogging chose me

I started my journey as an online writer way before I pursued my interest as a content marketer and a One-Person Business Owner.

I was always the shy, timid introvert guy you find at the back of your classroom doodling on the back of a notebook.

One fine day, I just posted one such picture on social media with a halfway decent caption and people took notice immediately.

And later down the line, I started writing essays and opinions just for fun coincidently people seemed to love them.

Speaking from personal experience blogging has opened a lot of doors for me, it helped me earn my first-ever salary in a field that did not match my education.

I also blogged for a company marketing its products, which makes it even more fruitful because I was able to use my skills as a “thinker” for people who had ideas.

Of for those who had an idea and needed help refining them.

Writing is truly the most dominating intellectual skill you can develop that serves a purpose beyond the importance of blogging.


What is the purpose of Blogging?

The purpose of blogging is to educate people and make your website more engaging. This will also mean teaching them about your products and services and other relevant topics in your industry.

Is blogging good for marketing?

Blogging helps you build a community, help your readers understand your brand, and sell your product. Plus it is also responsible to boost website traffic. So blogs serve an important purpose in marketing strategies for Personal Brands, Businesses, and Startups to reach out to customers, regardless of the size of their business.

Is there a Future in Blogging?

Even with the rise of Audio and Video formats of content, blogging or writing online still gives you great benefits. Believe it or not, blogging has greater value than posting on social media. People still look for blogs when they need in-depth information on a topic or challenge.

Here is a little insider secret

You can create a blog not just for marketing but also to become a thought leader. 

In fact, the first blog that I ever wrote, about 5 years ago, had nothing to do with marketing or selling a service, all I was doing was sharing my learning and recording my thoughts.

It is actually a bit more complex when you are doing it for a business or building a digital empire, because there is TOFU, MOFU, and BOFU to worry about.

But that is a story for another time.


All I can say is if you want to be a problem solver, a thought leader, an online business owner, and especially a One-person Digital Empire you should learn blogging.

Specifically, you should be learning how to write and teach people in a written conversation without making it sound boring.

Being able to articulate your ideas is the greatest skill you can have.

And if you aren’t that keen on writing…

Well, you can always outsource it to someone who does just that for living.

Because blogging serves a big purpose in making an online identity.