Most new digital product builders make a huge mistake before they set out to package their knowledge into a product. They build the wrong product that solves the right problem. In reality, you don’t even know if your audience wants you to teach them stuff or just get stuff done. And if you don’t think…
Market research. It sounds clinical, doesn’t it? Like you’re about to don a lab coat and measure dopamine levels in your audience’s amygdala. But here’s the ugly little truth no one mentions on their $2,000 webinars: Your audience will lie to you. Not out of malice. Out of confusion. Because most people can’t explain why…
“Somewhere between funnels and freedom, coaching quietly became collateral damage.” Once upon a time, coaching was sacred. It was adaptive feedback. Real-time psychological nudges. Human-to-human transformation. Fast-forward: we traded depth for PDFs, play buttons, and “scale.” Coaching didn’t vanish—it got vended. We bottled it into templated modules. And ironically, in the rush to build courses,…
In one week, I posted 19 times. Carousels cut sharper than a finance bro’s jawline. Threads engineered for maximum dopamine. Hooks so violent they deserved a trigger warning. Each one landed. Thousands of views. Comments by the dozen. Dopamine? Unlimited.Bank account? $0.00. Not a sale. Not a strategy call. Not even a pity purchase off…
What if I told you: a product priced at $999 is often worth $29… but feels like $3,000? That’s not a punchline—it’s the operating system of the modern info economy. And YES, building an info product is theoretically easy but… Somewhere between Stripe checkout buttons and those “Only 3 spots left” countdown timers, value stopped…
You’re smart, but still broke. Why? You’ve got the knowledge. You did the work.But your business still runs on your presence. Your content. Your cortisol. You don’t have a content problem.You’ve got an Expert Economics problem. Because the industry taught you to sell courses like T-shirts…Not to treat your expertise like capital. I’ve lived it.Burnt…
You’ve probably experienced it: you launch something smart, sharp, maybe even “revolutionary”… and crickets. Meanwhile, someone with a Canva slideshow about “mindset” just made six figures. Welcome to the Builder-Buyer Gap—where your insight becomes your enemy, and your brilliance builds a bridge to nowhere. I’ve lived this. I’ve built dead ends disguised as funnels. I’ve…
Everyone says you should “launch fast.”But in the creator economy? Fast can still be fundamentally wrong. Sure, you can ship 37 eBooks in 90 days. Doesn’t mean anyone wants them. Or that they work. Because what we’re really building isn’t a course. It’s not a product. Not even an offer. It’s a signal.A social contract…
I once built the cleanest, most systemized product of my life. Click flows? Sexy. Zapier? Humming. Notion dashboard? Sharper than a Japanese knife ad. Launch? Smooth. Sales? Flatlined. Transformation? Nonexistent. Audience reaction? A collective shrug. That was 2021, when I still thought efficiency meant success. It felt like I had built a machine, but forgot…
“Just package what you know into a 5-module course” is the advice that built an entire industry. It’s also what’s killing it. We got drunk on digital dopamine and called it “learning.”Meanwhile, the world changed. But the course format didn’t. Now? The wreckage is visible. Scroll through any creator’s drive and you’ll find 12 dusty…
