There has always been a crisis of creators who want to build a business trading time for content. And weirdly, most don’t even know they’re in one. Somewhere between GaryVee hustle culture and “just post valuable stuff,” we turned into factory workers wearing algorithm-approved aprons, clocking in to post, hoping the feed gods bless us…
When did the route to generating creator wealth begin from the “grow first, monetize later” model? I mean, seriously—when did it become law? And why does it feel like sacrilege to question it? Let’s start with the obvious:Platform design never favored your bank account. It is engineered to keep you glued.It favored watch time. Addictions….
You’re told: “Give value. Build trust. Then sell.” But what if too much value actually erodes authority in sales? You’ve seen them, right? The Twitter and LinkedIn bros running giveaway sprints, posting 80-slide carousels, offering free Notion templates like candy at a trade show, going live twice a week—racking up likes, followers, maybe an ego…
“Creator vs operator” isn’t just a personality test—it’s a psychological fault line buried inside every creator business. And I didn’t even know it existed… until it nearly took me out. For years, I was building a business that didn’t match how my brain worked. It looked right. Good content. Good clients. Good chaos. But after…
Most creator burnout doesn’t come from overwork. It comes from a system glitch no one talks about. In fact, according to Kit’s State of the Creator Economy (2024), 59% of full-time creators report being burned out—and that’s just the ones willing to admit it. But here’s the strangest part: (More content → more engagement →…
Social media is a needy little monster. It rewards consistency but punishes dependency. So how do you hope to build a sustainable creator business without it running you on adrenaline, dopamine, and algorithmic anxiety?? Because I’ve been there.Posting every day like my life depended on it.(Which… it kinda did.) But somewhere between burnout and creative…
Everyone keeps yelling, “Treat your creator work like a business!” But I think that’s a deeply unserious take. A creator business is not a “business”. It’s a creator economy leverage machine in disguise. But somewhere between “monetizing your knowledge” and “build a content funnel,” we swallowed a myth: that creators are entrepreneurs, and content is…
The creator economy sold us a dream: Be your own boss. But if that were true, why does posting online still feel like clocking in for a shift? At some point, I bought into the independent creator myth—until I started noticing patterns. The algorithm gives you just enough visibility to keep you hooked but never…
Why do most creator educators have more in common with Uber drivers than they do with actual business owners? Because they haven’t accepted the Content-to-IA shift. That’s not an insult—it’s just an unfortunate reality. Because if your income depends on how much you post, congrats, you’ve accidentally built a gig job for algorithms. (And yes,…
You post daily. Growth crawls. You run on the content hamster wheel. You take a break—your reach nosedives like a doomed meme stock. Relatable? No? Just me? At the time I’m writing this, I’m two years removed from the algorithm’s grasp. No dopamine-hit notifications. No “you should post more” LinkedIn guilt trips. Just me, my…
