What if I told you: a product priced at $999 is often worth $29… but feels like $3,000? That’s not a punchline—it’s the operating system of the modern info economy. And YES, building an info product is theoretically easy but… Somewhere between Stripe checkout buttons and those “Only 3 spots left” countdown timers, value stopped…
You’ve probably experienced it: you launch something smart, sharp, maybe even “revolutionary”… and crickets. Meanwhile, someone with a Canva slideshow about “mindset” just made six figures. Welcome to the Builder-Buyer Gap—where your insight becomes your enemy, and your brilliance builds a bridge to nowhere. I’ve lived this. I’ve built dead ends disguised as funnels. I’ve…
“Just package what you know into a 5-module course” is the advice that built an entire industry. It’s also what’s killing it. We got drunk on digital dopamine and called it “learning.”Meanwhile, the world changed. But the course format didn’t. Now? The wreckage is visible. Scroll through any creator’s drive and you’ll find 12 dusty…
Digital products suffer from an illusion of endless supply, which annihilates urgency, sabotages momentum, and flattens conversions. When I took a sabbatical after burning out from launching too many mediocre things, I started helping other creators behind the scenes. Same story. Same pain. They were smart. Their products were valuable. But no one was buying….
“Teach what you know.” The most harmless advice that’s killed more good products than bad design ever will. It sounds noble. Clean. Even empowering. But here’s the unspoken truth I discovered in year four of building info products, after multiple burnouts, half-successful launches, and a sabbatical where I researched over 50 creators: Most people don’t…
When did the route to generating creator wealth begin from the “grow first, monetize later” model? I mean, seriously—when did it become law? And why does it feel like sacrilege to question it? Let’s start with the obvious:Platform design never favored your bank account. It is engineered to keep you glued.It favored watch time. Addictions….
You’re told: “Give value. Build trust. Then sell.” But what if too much value actually erodes authority in sales? You’ve seen them, right? The Twitter and LinkedIn bros running giveaway sprints, posting 80-slide carousels, offering free Notion templates like candy at a trade show, going live twice a week—racking up likes, followers, maybe an ego…
