Imagine a ship adrift in the vast, unforgiving ocean. Without a compass, and dwindling resources, it’s a classic tale of human desperation. This ship is a metaphor for the challenges faced in the digital age by countless creators. As the saying goes, “Necessity is the mother of invention.” For these lost sailors, finding land is…
If you’re like me and overthink an idea storm before building a product or offer, you might have thought about testing a billion ideas before executing one. I’ve had this urge to bring ideas to life and build life-changing stuff before I ever got in the whole CREATOR deal but I didn’t know where to…
Building the right solution, marketing plan or even brand position is hard. Mostly because the new influx of people is making the creator economy wobbly. In doing all that, we see people make the mistake of building the wrong solution for the right problem. Yes, you’ve studied your customers, yes, you’ve done your market research…
Market research is a big part of online business. It’s the biggest cog in making products and offers. Unfortunately, when you research your audience, you ask them what their problem is and the answers you get won’t necessarily be true all the time. It’s not like they mean to lie to you, but in most…
Most new info product builders make a huge mistake before they set out to package their knowledge into a product. They build the wrong product that solves the right problem. In reality, you don’t even know if your audience wants you to teach them stuff or just get stuff done. And if you don’t think…
What is an info product? To build an info product means to crystallize knowledge (yours or others) to solve problems your users may have. It is way more intimate than most people realize but also passive enough to serve a large number of people at the same time by – teaching, sharing and solving problems…