How to Monetize Your Expertise Like an Asset

The creator economy promised we could monetize expertise & knowledge—but most of us accidentally turned it into content debt. You sell your ideas.You make income.And yet… nothing feels liquid. I kept asking myself:If I’m generating revenue… why does it still feel like I’m broke? Because here’s the thing—skills get monetized fast.But knowledge, the actual long-term…

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Why Giving Too Much Value Hurts Your Sales

You’re told: “Give value. Build trust. Then sell.” But what if too much value actually erodes authority in sales? You’ve seen them, right? The Twitter and LinkedIn bros running giveaway sprints, posting 80-slide carousels, offering free Notion templates like candy at a trade show, going live twice a week—racking up likes, followers, maybe an ego…

Creator vs Operator: Unlock Your True Potential as a Solo Creator

“Creator vs operator” isn’t just a personality test—it’s a psychological fault line buried inside every creator business. And I didn’t even know it existed… until it nearly took me out. For years, I was building a business that didn’t match how my brain worked. It looked right. Good content. Good clients. Good chaos. But after…

The One Mistake That leads to Creator Burnout ​

Most creator burnout doesn’t come from overwork. It comes from a system glitch no one talks about. In fact, according to Kit’s State of the Creator Economy (2024), 59% of full-time creators report being burned out—and that’s just the ones willing to admit it.  But here’s the strangest part: (More content → more engagement →…