Everyone keeps yelling, “Treat your creator work like a business!” But I think that’s a deeply unserious take. A creator business is not a “business”. It’s a creator economy leverage machine in disguise. But somewhere between “monetizing your knowledge” and “build a content funnel,” we swallowed a myth: that creators are entrepreneurs, and content is…
In 2020, Thomas Frank walked away from a 2.9 million subscriber channel. Not out of burnout.Not because he wanted to disappear.But because… he was curious. 🧠He launched a small experiment: a new niche tutorial channel called Thomas Frank Explains—focused on tools like Notion. No vlog-style edits. No punchlines. Just clean, tactical education content. Fast-forward…
The creator economy sold us a dream: Be your own boss. But if that were true, why does posting online still feel like clocking in for a shift? At some point, I bought into the independent creator myth—until I started noticing patterns. The algorithm gives you just enough visibility to keep you hooked but never…
Why do most creator educators have more in common with Uber drivers than they do with actual business owners? Because they haven’t accepted the Content-to-IA shift. That’s not an insult—it’s just an unfortunate reality. Because if your income depends on how much you post, congrats, you’ve accidentally built a gig job for algorithms. (And yes,…
You post daily. Growth crawls. You run on the content hamster wheel. You take a break—your reach nosedives like a doomed meme stock. Relatable? No? Just me? At the time I’m writing this, I’m two years removed from the algorithm’s grasp. No dopamine-hit notifications. No “you should post more” LinkedIn guilt trips. Just me, my…
Welcome to the greatest bait-and-switch of the internet age—the creator economy. You were promised freedom.Be your own boss. Work when you want. Get paid for your ideas.. Instead of sipping oat milk lattes in a sun-drenched Bali villa, most creators find themselves in a 24/7 content factory, Except… no one mentioned the fine print. Except……
Imagine a ship adrift in the vast, unforgiving ocean. Without a compass, and dwindling resources, it’s a classic tale of human desperation. This ship is a metaphor for the challenges faced in the digital age by countless creators. As the saying goes, “Necessity is the mother of invention.” For these lost sailors, finding land is…
If you’re like me and overthink an idea storm before building a product or offer, you might have thought about testing a billion ideas before executing one. I’ve had this urge to bring ideas to life and build life-changing stuff before I ever got in the whole CREATOR deal but I didn’t know where to…
Building the right solution, marketing plan or even brand position is hard. Mostly because the new influx of people is making the creator economy wobbly. In doing all that, we see people make the mistake of building the wrong solution for the right problem. Yes, you’ve studied your customers, yes, you’ve done your market research…
What do people know you as? What’s your story? Why did you start creating? A brand story answers all these questions and sets the narrative for your brand’s actions & how people look at you. It is also a fact that people are wired to remember stories rather than straight facts. But the sad truth…
