I’ve learned this the stupid way—You can build a product people need and still watch it die in their inbox like a lonely Google Doc. And even though I oversimplified making info products in the Info Product 101 guide, messy content isn’t quirky—it’s conversion cancer. I learned this during my sabbatical, when I dissected dozens…
Digital products suffer from an illusion of endless supply, which annihilates urgency, sabotages momentum, and flattens conversions. When I took a sabbatical after burning out from launching too many mediocre things, I started helping other creators behind the scenes. Same story. Same pain. They were smart. Their products were valuable. But no one was buying….
“Teach what you know.” The most harmless advice that’s killed more good products than bad design ever will. It sounds noble. Clean. Even empowering. But here’s the unspoken truth I discovered in year four of building info products, after multiple burnouts, half-successful launches, and a sabbatical where I researched over 50 creators: Most people don’t…
They say “build it and they will come.” Nobody tells you “build it wrong and they will ghost.” All of this is a problem that comes from crappy info product planning. The info product graveyard is massive. Full of courses, eBooks, and programs with 3 modules, zero sales, and one lonely landing page haunting the web…
People think they can make info products firing from the hip…without having an info product strategy— no map, no compass, just sheer “hustle energy” and a triple-shot espresso. (👀 Not saying that’s you…but it could be.) The digital wasteland is littered with casualties: These aren’t just random failures. They’re systemic symptoms of creator capitalism gone…
Once upon a very caffeinated sabbatical, I started noticing a strange pattern: Courses were becoming the creator economy’s equivalent of junk bonds—once shiny, now suspiciously unstable. I didn’t just study this collapse. I lived it. I had the logo. The landing page. The hype. Result? Three buyers. One was my cousin. The other two? Probably…
Most info creator businesses begin with a simple consulting offer (or at least they should), but they are not… scalable creator offers. They feel scalable. Until you’re drowning in Zoom calls, juggling Stripe invoices like flaming torches, and tweaking Notion proposals at 1 AM like a caffeinated dungeon goblin. At some point, it hits you:…
The scale of people making info products mistakes is INSANE. Not like “oops, typo on the checkout page” insane. More like let’s build an entire online business on vibes and 6 Canva slides, insane. It just so happens that info products are the gateway drug of the creator economy. Cohorts. Courses. $99 eBooks. Welcome to…
The creator economy promised we could monetize expertise & knowledge—but most of us accidentally turned it into content debt. You sell your ideas.You make income.And yet… nothing feels liquid. I kept asking myself:If I’m generating revenue… why does it still feel like I’m broke? Because here’s the thing—skills get monetized fast.But knowledge, the actual long-term…
Selling online courses was supposed to be the creator’s dream. Launch once. Sit back. Print cash while watching Notion dashboards populate themselves. But I’ve been lurking deep in the belly of the beast lately—working behind the scenes with course creators, high-ticket educators, newsletter nerds, and burned-out digital therapists. And here’s what I found: Selling more…
