“Creator vs operator” isn’t just a personality test—it’s a psychological fault line buried inside every creator business. And I didn’t even know it existed… until it nearly took me out. For years, I was building a business that didn’t match how my brain worked. It looked right. Good content. Good clients. Good chaos. But after…
What do people know you as? What’s your story? Why did you start creating? A brand story answers all these questions and sets the narrative for your brand’s actions & how people look at you. It is also a fact that people are wired to remember stories rather than straight facts. But the sad truth…
There’s only 3 reasons you don’t stand out online You can go on researching to find what you can do as a creator but here’s the deal… it’s gonna take time to figure out what you want to be doing. If you don’t have general brand clarity, read “The Octagram Framework for Brand Clarity.“ That…
Have you ever wondered why it is hard to get a good game out of your head? I know I’m always stuck with this choice on the weekends. But similarly, you can ask this same question in a creator brand context… Why are some creators just stuck in people’s heads? What are they doing differently…
“Start creating even if you’ve got no brand clarity yet.” I’m sure you’ve heard this at some point. But I think we’ve taken this thinking too far. The 3 big reasons are – But what if I tell you that I have a way to create rapid brand clarity, and find monetizable skills and the…