In one week, I posted 19 times. Carousels cut sharper than a finance bro’s jawline. Threads engineered for maximum dopamine. Hooks so violent they deserved a trigger warning. Each one landed. Thousands of views. Comments by the dozen. Dopamine? Unlimited.Bank account? $0.00. Not a sale. Not a strategy call. Not even a pity purchase off…
You were sold ‘personal branding’ as liberation. What you got was a self-made cage—gold-plated bars forged from hot takes and hollow virality. Let’s autopsy the lie: The creator economy didn’t break you. It hijacked you. You boarded this train promising first-class tickets to autonomy. Instead, you’re shoveling coal into an engine that runs on: ☞…
Welcome to Info Product 101—a crash course, a cautionary tale, and a slightly unstable documentary about the new economy of monetized expertise. But first, a confession: I didn’t set out to build an info business. I was just trying to survive a burnout that left me allergic to Google Docs, money, and the word “deliverable.”…
The creator economy sold us a dream: Be your own boss. But if that were true, why does posting online still feel like clocking in for a shift? At some point, I bought into the independent creator myth—until I started noticing patterns. The algorithm gives you just enough visibility to keep you hooked but never…
Why do most creator educators have more in common with Uber drivers than they do with actual business owners? Because they haven’t accepted the Content-to-IA shift. That’s not an insult—it’s just an unfortunate reality. Because if your income depends on how much you post, congrats, you’ve accidentally built a gig job for algorithms. (And yes,…
Welcome to the greatest bait-and-switch of the internet age—the creator economy. You were promised freedom.Be your own boss. Work when you want. Get paid for your ideas.. Instead of sipping oat milk lattes in a sun-drenched Bali villa, most creators find themselves in a 24/7 content factory, Except… no one mentioned the fine print. Except……
Imagine a ship adrift in the vast, unforgiving ocean. Without a compass, and dwindling resources, it’s a classic tale of human desperation. This ship is a metaphor for the challenges faced in the digital age by countless creators. As the saying goes, “Necessity is the mother of invention.” For these lost sailors, finding land is…
Have you ever wondered why it is hard to get a good game out of your head? I know I’m always stuck with this choice on the weekends. But similarly, you can ask this same question in a creator brand context… Why are some creators just stuck in people’s heads? What are they doing differently…
Building a creator business with your personal brand at its center is risky. Here I’ll tell you why that’s the case & how you can de-risk your solo business.