Imagine a ship adrift in the vast, unforgiving ocean. Without a compass, and dwindling resources, it’s a classic tale of human desperation. This ship is a metaphor for the challenges faced in the digital age by countless creators. As the saying goes, “Necessity is the mother of invention.” For these lost sailors, finding land is…
What is an info product? To build an info product means to crystallize knowledge (yours or others) to solve problems your users may have. It is way more intimate than most people realize but also passive enough to serve a large number of people at the same time by – teaching, sharing and solving problems…
Have you ever wondered why it is hard to get a good game out of your head? I know I’m always stuck with this choice on the weekends. But similarly, you can ask this same question in a creator brand context… Why are some creators just stuck in people’s heads? What are they doing differently…
Building a creator business with your personal brand at its center is risky. Here I’ll tell you why that’s the case & how you can de-risk your solo business.