Market research. It sounds clinical, doesn’t it? Like you’re about to don a lab coat and measure dopamine levels in your audience’s amygdala. But here’s the ugly little truth no one mentions on their $2,000 webinars: Your audience will lie to you. Not out of malice. Out of confusion. Because most people can’t explain why…
What if I told you: a product priced at $999 is often worth $29… but feels like $3,000? That’s not a punchline—it’s the operating system of the modern info economy. And YES, building an info product is theoretically easy but… Somewhere between Stripe checkout buttons and those “Only 3 spots left” countdown timers, value stopped…
You’ve probably experienced it: you launch something smart, sharp, maybe even “revolutionary”… and crickets. Meanwhile, someone with a Canva slideshow about “mindset” just made six figures. Welcome to the Builder-Buyer Gap—where your insight becomes your enemy, and your brilliance builds a bridge to nowhere. I’ve lived this. I’ve built dead ends disguised as funnels. I’ve…
Everyone says you should “launch fast.”But in the creator economy? Fast can still be fundamentally wrong. Sure, you can ship 37 eBooks in 90 days. Doesn’t mean anyone wants them. Or that they work. Because what we’re really building isn’t a course. It’s not a product. Not even an offer. It’s a signal.A social contract…
I once built the cleanest, most systemized product of my life. Click flows? Sexy. Zapier? Humming. Notion dashboard? Sharper than a Japanese knife ad. Launch? Smooth. Sales? Flatlined. Transformation? Nonexistent. Audience reaction? A collective shrug. That was 2021, when I still thought efficiency meant success. It felt like I had built a machine, but forgot…
“Just package what you know into a 5-module course” is the advice that built an entire industry. It’s also what’s killing it. We got drunk on digital dopamine and called it “learning.”Meanwhile, the world changed. But the course format didn’t. Now? The wreckage is visible. Scroll through any creator’s drive and you’ll find 12 dusty…
I’ve learned this the stupid way—You can build a product people need and still watch it die in their inbox like a lonely Google Doc. And even though I oversimplified making info products in the Info Product 101 guide, messy content isn’t quirky—it’s conversion cancer. I learned this during my sabbatical, when I dissected dozens…
Digital products suffer from an illusion of endless supply, which annihilates urgency, sabotages momentum, and flattens conversions. When I took a sabbatical after burning out from launching too many mediocre things, I started helping other creators behind the scenes. Same story. Same pain. They were smart. Their products were valuable. But no one was buying….
“Teach what you know.” The most harmless advice that’s killed more good products than bad design ever will. It sounds noble. Clean. Even empowering. But here’s the unspoken truth I discovered in year four of building info products, after multiple burnouts, half-successful launches, and a sabbatical where I researched over 50 creators: Most people don’t…
They say “build it and they will come.” Nobody tells you “build it wrong and they will ghost.” All of this is a problem that comes from crappy info product planning. The info product graveyard is massive. Full of courses, eBooks, and programs with 3 modules, zero sales, and one lonely landing page haunting the web…