Building the right solution, marketing plan or even brand position is hard. Mostly because the new influx of people is making the creator economy wobbly. In doing all that, we see people make the mistake of building the wrong solution for the right problem. Yes, you’ve studied your customers, yes, you’ve done your market research…
Market research is a big part of online business. It’s the biggest cog in making products and offers. Unfortunately, when you research your audience, you ask them what their problem is and the answers you get won’t necessarily be true all the time. It’s not like they mean to lie to you, but in most…
Most new info product builders make a huge mistake before they set out to package their knowledge into a product. They build the wrong product that solves the right problem. In reality, you don’t even know if your audience wants you to teach them stuff or just get stuff done. And if you don’t think…
What do people know you as? What’s your story? Why did you start creating? A brand story answers all these questions and sets the narrative for your brand’s actions & how people look at you. It is also a fact that people are wired to remember stories rather than straight facts. But the sad truth…
There’s only 3 reasons you don’t stand out online You can go on researching to find what you can do as a creator but here’s the deal… it’s gonna take time to figure out what you want to be doing. If you don’t have general brand clarity, read “The Octagram Framework for Brand Clarity.“ That…
Have you ever wondered why it is hard to get a good game out of your head? I know I’m always stuck with this choice on the weekends. But similarly, you can ask this same question in a creator brand context… Why are some creators just stuck in people’s heads? What are they doing differently…
“Start creating even if you’ve got no brand clarity yet.” I’m sure you’ve heard this at some point. But I think we’ve taken this thinking too far. The 3 big reasons are – But what if I tell you that I have a way to create rapid brand clarity, and find monetizable skills and the…
Building a creator business with your personal brand at its center is risky. Here I’ll tell you why that’s the case & how you can de-risk your solo business.