Once upon a very caffeinated sabbatical, I started noticing a strange pattern: Courses were becoming the creator economy’s equivalent of junk bonds—once shiny, now suspiciously unstable. I didn’t just study this collapse. I lived it. I had the logo. The landing page. The hype. Result? Three buyers. One was my cousin. The other two? Probably…
Welcome to Info Product 101—a crash course, a cautionary tale, and a slightly unstable documentary about the new economy of monetized expertise. But first, a confession: I didn’t set out to build an info business. I was just trying to survive a burnout that left me allergic to Google Docs, money, and the word “deliverable.”…
The scale of people making info products mistakes is INSANE. Not like “oops, typo on the checkout page” insane. More like let’s build an entire online business on vibes and 6 Canva slides, insane. It just so happens that info products are the gateway drug of the creator economy. Cohorts. Courses. $99 eBooks. Welcome to…
Selling online courses was supposed to be the creator’s dream. Launch once. Sit back. Print cash while watching Notion dashboards populate themselves. But I’ve been lurking deep in the belly of the beast lately—working behind the scenes with course creators, high-ticket educators, newsletter nerds, and burned-out digital therapists. And here’s what I found: Selling more…
Imagine a ship adrift in the vast, unforgiving ocean. Without a compass, and dwindling resources, it’s a classic tale of human desperation. This ship is a metaphor for the challenges faced in the digital age by countless creators. As the saying goes, “Necessity is the mother of invention.” For these lost sailors, finding land is…
If you’re like me and overthink an idea storm before building a product or offer, you might have thought about testing a billion ideas before executing one. I’ve had this urge to bring ideas to life and build life-changing stuff before I ever got in the whole CREATOR deal but I didn’t know where to…
Building the right solution, marketing plan or even brand position is hard. Mostly because the new influx of people is making the creator economy wobbly. In doing all that, we see people make the mistake of building the wrong solution for the right problem. Yes, you’ve studied your customers, yes, you’ve done your market research…
Market research is a big part of online business. It’s the biggest cog in making products and offers. Unfortunately, when you research your audience, you ask them what their problem is and the answers you get won’t necessarily be true all the time. It’s not like they mean to lie to you, but in most…
Most new info product builders make a huge mistake before they set out to package their knowledge into a product. They build the wrong product that solves the right problem. In reality, you don’t even know if your audience wants you to teach them stuff or just get stuff done. And if you don’t think…